Privacy Policy

Hocus AI · Last updated: June 1, 2026

This Privacy Policy explains how Hocus AI ("we", "us", "the app") collects, uses, and shares information when you use the Hocus AI mobile application. By using the app you agree to this policy.

Information we collect

Photos you provide. When you create a video or AI photo, the image you select is uploaded to our processing servers and to third-party AI providers solely to generate your result. We do not use your photos to train models or for advertising.
Generated content. The videos and images we produce for you are stored so you can access them in the app.
Purchase information. Subscription and in-app purchase status (handled by Apple and our billing provider, RevenueCat). We never receive your full payment-card details.
Device & usage data. Device identifiers, app interactions, and diagnostics used to operate, secure, and improve the app.
Advertising identifier (IDFA). Only if you grant permission via Apple's App Tracking Transparency prompt. Used to measure which ads led you to install the app.

How we use your information

To generate the videos and images you request.
To process subscriptions and in-app purchases.
To operate, secure, troubleshoot, and improve the app.
To measure advertising and marketing performance (only with your ATT consent for cross-app tracking).

Service providers we share data with

We share the minimum data necessary with vendors that process it on our behalf:

AI processing: OpenAI, fal.ai, Kling (Kuaishou), and ByteDance/BytePlus — to generate your videos and images from the photo you submit.
Infrastructure & storage: Supabase and Cloudflare (R2) — to run our backend and store your results.
Purchases: RevenueCat and Apple — to manage subscriptions.
Analytics & attribution: PostHog (product analytics) and AppsFlyer (install attribution / advertising measurement). AppsFlyer may share measurement data with ad networks such as Meta, TikTok, and Google when you have granted tracking permission.

We do not sell your personal information.

Data retention

Photos you upload are retained only as long as needed to generate and deliver your result. Generated content is retained so it remains available to you in the app and may be deleted on request. You can request deletion of your data by emailing us.

Your rights (GDPR / CCPA)

Depending on where you live, you may have the right to access, correct, delete, or restrict processing of your personal data, and to opt out of the "sale" or "sharing" of personal information. We do not sell personal information. To exercise any right, contact us at the address below.

Children

Hocus AI is not directed to children under 13 (or the equivalent minimum age in your country) and we do not knowingly collect their personal data.

Tracking & your choices

You can decline cross-app tracking at any time in iOS Settings → Privacy & Security → Tracking, or when prompted by the App Tracking Transparency dialog. Declining does not affect your ability to use the app.

Contact

Questions or requests: [email protected]